CATEGORYBusinesses & Service
Since 1990, Cherri Prince has been the strategic brains behind building some of the most successful brands that market to women.
Cherri Prince led the strategy development behind three straight years of double-digit growth for Kellogg’s Special K, Rice Krispies and Silk. Cherri has been awarded five Effie Awards (the ONLY award in the ad industry based on marketing effectiveness), including two Golds.
Cherri was instrumental to the successful launch of numerous new products marketed to women including:
Special K Protein Shakes and Meal Bars: Slimming SlimFast down to the #2 position in a market it owned for decades, and establishing Special K as a legitimate player in the $20 billion weight loss category.
Silk PureAlmond: Milking the dollars away from the $12 billion dairy milk category and growing Silk at a pace nearly 10X the food and beverage industry average.
International Delight Iced Coffee: Energizing the refrigerator section of the store with a new category that shattered all sales objectives and was named to IRI’s 2012 New Products Pacesetters List for sustained new product success.