Lollipop Seeds

CATEGORY
Businesses & Service, eCommerce & Shopping Carts
ABOUT

In 2013, Cherri Prince left her job as a Senior Vice-President at global ad agency, Leo Burnett to pursue a dream of bringing her beloved family Easter tradition, “planting lollipop seeds”, to families everywhere.

After 20 years creating and researching ad campaigns for clients such as Kellogg’s Rice Krispies, Special K and Luvs Diapers, Cherri had learned a few things about what women and moms really want and need. One research study Cherri led asked moms what was most important to being a “great mom”: 97% of moms agreed that “encouraging kids to be kind and helpful” was very important; and 80% for “creating special family traditions, especially at holidays”.